Non native translators, no matter how intelligent and knowledgeable about the language, are no substitute for a true native.
For starters, any translator translates, but only native translators can choose the best combination of words to give the right effect.
Non native translators would not know any recent new words or references, such as from commercials or TV shows, that a native in the country where the language is used would know and see everyday. Translators who translate into a language learned later in life would not know little jokes or puns because they only know a fraction of the language. Non native translators would not know slang or hidden meanings of seemingly innocent words.
Therefore they are not the best choice for marketing and may ruin a business.
You would expect that big brand companies would know better than to use unexperienced translators. They are big enough to recover from a hit but this sort of mistake may ruin a business. Don’t scrimp on using native, professional translators.
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