What is the easiest way for a company to become a well known player in their market? They have to create buzz around their products. They also need to keep a good reputation online and that is done through selling quality products and keeping their customers happy. Still, in order to grow their business and expand their reach, they will use translation and localization services in order to attract as many foreign customers as possible.
Translation and localization can pay huge dividends
Divide and conquer. Another way used by some in order to be successful in the global market is the divide and conquer strategy.
Getting into the global market
While acquiring a global market could be difficult, sometimes impossible for small companies, there is an easier way to succeed. Instead of targeting the global market, some would find niches in which the competition is lower and start from there. One success attracts another and from small niche to small niche you might end up one day that your products are highly appreciated across the globe. This strategy is highly used in SEO, where all things must be done in small steps.
In order to use this method, you’ll have to first find a market that is easier to enter into. Consider countries near you, study the market, see whatever products you’ll have to compete against. Then use translation services to translate your website and promo material to the language being used in that specific country.
Localization can be costly
Localization plays a key role, so make sure you hire professionals to adapt your content to that specific market. When all is done, start your marketing campaign. Doing it the right way will bring quick success, your products might even go viral.
One thing to keep in mind is the cost associated with the whole operation. Some wouldn’t take into account all costs involved and they will eventually fail due to this. Expanding into a foreign market brings additional expenses. While localization and translation will not cost a fortune, other costs arise and should be taken into account.
SEO Benefits of Website Localization
Localizing your website’s content can considerably increase your global reach. The online racing is more competing than it’s ever been and won’t be relaxing up anytime soon! The demand for SEO relevancy is essential than ever with corporations trying to find the perfect mixture of SEO keywords that remain to drive traffic to their website.
SEO keywords are the most contentious in English, but in languages other than English, there is significantly less fight. This is true as we’ve seen there is less content generated in other languages than English. Hence, if your website is multilingual, you unlock the door to rank for some of these less competing keywords in other languages, improving to drive more traffic to your website.
If you are ranking high for keywords in other languages, you are also expected to see an improvement in Domain Authority (DA), which in turn could help you better rank for the keyword in your native language, thus boosting your SEO efforts even more.
As soon as your company succeeds in acquiring that market, don’t stop! Consider another market you could dive into, rinse and repeat.
