YouTube and Digital Marketing:
When it was launched in 2005, YouTube was marketed to the public as a video sharing platform. But today, it is much more than that. It is true that many people go to YouTube today to view entertainment content, but it is also a platform for many bloggers and influencers to connect with their audience. By creating and sharing interesting media files, creators can attract more views and earn money. YouTube is also an amazing platform today for digital marketers. Everyone who watches videos on this website must have come across a few advertisements. These advertisements are a way for businesses to attract new customers.
Voice Over for YouTube:
If you are watching songs, movie trailers, or creators’ videos on YouTube then you will be listening to either studio recorded or live audio. But then there are infomercials, and explainer and animated videos in which the audio is added later. The audio of such videos is known as voice over. It is an important part of the video, which is why it must be recorded by professionals. There are voice actors who have gotten the necessary training to record audios. But when people are hired without testing their voice talent first then they create badly spoken audios.
If you have ever watched an infomercial or animated video, then you know how important voice overs are. Without them, a video will not be able to tell a story or convey a message to its audience. Native speakers are hired by content creators so the voice over does not have any pronunciation errors. But since YouTube is watched by people all over the world, sometimes creators need voice over translation.
Why is Voice Over Translation Important?
If the original video is suitable for different audiences, then there is no need to make new content. However, the audio track will have to be changed so the target audience can understand the video. Instead of creating content from scratch, it is better to translate the source text. This way, the translated voice over will be as close to the original material as possible.
Language experts have amazing writing skills. They can work on source files and create translated content that would make complete sense to your target audience. If you give the source text to a writer who does not know anything about the target language, they won’t be able to provide you with quality content. This is why voice over translation is much better than creating new content.
The audio recording in the native language of the target audience can allow them to view and understand videos that are originally made in a foreign language. For instance, people can get online education this way by watching videos made by foreigners. It is voice over translation that made cartoons like Doraemon famous all over the world. Even Hollywood movies that are made in English can be watched by the people of Poland, Italy, Germany, Norway, and Vietnam thanks to lip-synched dubbing.
Translate Your Voice Over for Your YouTube Video:
It is the goal of every content creator to increase their reach. They talk about events and provide helpful tips to their viewers. However, in order to increase their reach, content creators have to make their videos available in multiple languages. By getting voice over translations, a creator can expand their reach easily.
The reason studios like Disney and channels like Nickelodeon became famous all over the world is voice over translation. English may be the most popular language in the world, but not all 7.8 billion of us can speak it. This is why the world needs voice actor. Only because of their efforts, foreign movies made in Hindi, Norwegian, Swedish, French, Ukrainian, Russian, and Spanish can be watched by English speakers and vice versa. Netflix TV series have global audiences because they have closed captions and audios in multiple languages.
A professional voice artist not only makes entertainment content available for everyone but also helps businesses. Corporate videos can be dubbed in a way to attract foreign audiences.
Who Can Translate Voice Over for YouTube?
If you think Google Translate is who you should turn to when you need linguistic assistance then you are wrong. You cannot get accurate translation from a software or machine. Even if you have the original audio in written form, you should not try to get its translation from Google Translate. You should hire an agency that has native speakers of the target language on their team. A company that can provide you with voice over translation that matches the time frame of the original video is the one you should be hiring.
If an agency is offering you a free quote then you can figure out their rates pretty easily. If you are satisfied with the free quote then you can assign the project to them. You don’t have to find any exclusive voice over agencies for translation. Once you find a company that handles multiple language services, you can hire them for the translation of your videos.
How to Translate Subtitles for a YouTube Video?
Video subtitles make it easier for the audiences to pick up original dialogues. Whether it is online courses that people are watching or Netflix, subtitles are often better than dubbed voice over. Many people prefer them with the original audio. The translation of subtitles instantly makes a video accessible for speakers of multiple languages. But it is better if content creators don’t handle this task themselves. They should also not rely on machine translation. It is better to find multinational organizations that provide linguistic assistance to people all over the world. If they have native speakers of popular languages on their team, then you can get subtitle translation in multiple tongues.
Who Is Your Target Audience?
The original content of a video is created with a specific audience in mind. It is important for the content creators to keep the cultural preferences of the target audience while creating the original content. When they know their target audience, they can easily get the right kind of voice over. For instance, they should know whether their audience wants a male voice or a female one. When creators are familiar with the preferences of their international audience, they can create audio and visual content that will be loved by every viewer.
