You can talk about your expertise all day but nothing beats the old-fashioned business cards. With business cards, people can get in touch with you in minutes. They are like your second identity, a professional one. It’s like an impression of how well equipped you are for a certain job without the need of a specific explanation. But it isn’t just a piece of paper or a colorful card. A lot goes into the creation of a spectacular and attractive business card.
Design
Undoubtedly business card designs are the most important. There are many business card templates out there from which you can choose. You can even ask a designer to create a personalized one for you.
A design includes the setting of the text, the fonts, the template setting, and even the shape. Regular business cards are rectangular with one-sided text but that’s not something you can’t ask your designer to change. They say that the basic purpose of business cards is to be handy so that they can fit in a wallet or a cardholder. But then again, variations are always available and a personal touch can give you a feeling of association.
Color Scheme
Colors are a significant aspect of business cards. And this includes not just the color of the card but also the text. Card layouts are also distinctive. Bold letters are mostly used for name and designations. And their colors should be visible in just one glance. Most of the time people prefer lighter card colors with darker font colors usually black, blue, or green. Characters are mostly vibrant and noticeable.
Content
The content of a business card isn’t limited to contact info these days. Of course, it has your name and designation, your official address but depending on the type of business, you can involve other things too.
For instance, EMail addresses are now essential as most business communication is now done through E-Mail. If vital information needs more space, double-sided cards are also used. Agencies understand that business cards can turn potential clients into loyal customers. This is why they insert as much information as possible but in a way that makes communication easier.
Social media profiles such as Facebook, Twitter, and LinkedIn can also be seen in today’s business cards. Marketing materials such as association with a certain brand can also be written on the cards.